People frequently ask why I originally came to Japan, so I dug up two of the first two user-testimonial ads that we ran for the Unigraphics CAD/CAM system, named U-Graph here:
Takagi Manufacturing: A key supplier for progressive die systems to produce leadframes, critical parts for the burgeoning semiconductor industry. The stern looking gentleman in the oval is Mr. Takagi, the founder of the company and just as stern as he appears. He was a demanding customer, but when he spoke other people in the industry listened, so we sold a lot of systems based on his recommendations.
Yonetani Manufacturing: One of the main companies supplying engine blocks and other precision parts to major Japanese auto manufacturers like Toyota. Again, a really tough and demanding customer, but one that really paid off in the end with lots of other companies following their lead.
The ads ran in selected Japanese industry publications around 1983.
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